Get Started with
Courses Designed
For Salon Suite Pros
All of our courses are available through our community
Meet Your Instructor - Steve Cassano
Our Available Courses
Every course is designed for the busy salon suite entrepreneur. Our courses are quick, impactful, and easy to understand so you spend less time learning, and more time acting on the new tactics from the course. To sign up for a course, access our free community and purchase the course on our platform!
Salon Marketing 101
Our flagship course designed to give every salon suite owner the basic marketing knowledge that they should have gotten in beauty school, but didn’t. This course isn’t an Instagram tutorial, but a simple crash course in how to think about marketing your salon suite, and tactics you can apply to get more people in your door. We recommend you start here if you haven’t taken any formalized marketing courses.
-
An overview of what you’ll learn and what you’ll need to complete the course.
-
A brief intro into storytelling as a practice, and a who’s who in your marketing.
-
WE dive into your target market and your services so you can figure out who you need to talk to and how you need to describe your services.
-
Putting all the pieces together to help you tell great stories about your business and get more people in your door.
-
Just what it sounds like. We close the course and give you some recommended action items.
The Instagram Overhaul Challenge
For those looking to revamp their Instagram game, this Instagram overhaul challenge is a great place to start. We go over some basics of Instagram and how to set your account up for success in the long run.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
-
Item description
-
Item description
5 Ways to Sell More Retail
Our 5 Ways to Sell More Retail course is a quick and easy course designed to share some of the best ways we’ve seen salon pro ad thousands of dollars of revenue to their business through retails sales. Go beyond making money on services alone, and start covering your rent with retail.
-
A brief welcome and overview of the course.
-
A look into how to assess your current sales and how to set the right kinds of goals for your retail sales program.
-
Learn top tactics we see successful salon suite owner use before their clients book to sell more retail.
-
We cover the best tips and tricks to make selling your retail products less awkward, and more natural while your client is in your chair. Because no likes a hard sell.
-
We tie everything together with a nice bow and give you some action items to take with you!